Financial markets are essentially still filling the same human need: since the first agricultural markets where one farmer’s produce could be exchanged for another’s, people need a place to meet, price and exchange goods. A formal market further contributes to keeping things fair and reduces the cost of information when we exchange capital for a stake in the next idea or going concern. Why, then, do we so easily forget the role of our own savings in our markets: why do we pay so little attention to the benefits of the capital deployed. within our continent to our own future lives?